Middletown: Family Business

Howie Snyder is an archetype: a retired Marine colonel in his mid 40s, he is an American entrepreneur struggling to make his business succeed.

Howie's Shakey's Pizza franchise in Muncie, Indiana employs his whole family: wife, nine children, and Howie himself. He's the representative of the American Dream: the chance to invest long hours and hard work in exchange for financial security for oneself and family. To watch Howie Snyder as he dickers for better treatment by the Shakey's chain, as he seeks additional financing to stave off looming bankruptcy, and as he sits morosely counting an evening's disappointing receipts is to watch America at work. And to see Howie's family rally around him in the hour of his greatest need is a heartwarming experience.

FAMILY BUSINESS will appeal to business groups as well as small business owners. Franchising organizations will find it valuable as a case study. Schools will find it appealing as a study of a family in challenge. And everyone will find the drama of daily life compelling.

Inspired by the studies of Robert and Helen Lynd in 1929 and 1935, MIDDLETOWN, a classic six-part documentary series by Academy Award and Emmy winner Peter Davis (HEARTS AND MINDS), explores both the continuity and the change embodied in the people and institutions of one Midwestern community: Muncie, Indiana. In intimate detail, the six films that comprise MIDDLETOWN demonstrate how the society and culture of Muncie, perhaps of the entire American social fabric, have changed less than one might think in the six decades since the Lynds' studies.

"Marvelous... as close to a genuine slice of life as televisioncan muster."—Los Angeles Times

"Remarkably intimate... There are scenes that will stick with you for life."—Chicago Tribune

"I've never mentioned the original inspiration for Homer Simpson, and it was from a 1982 documentary on PBS... about a guy who had a Shakey's Pizza franchise. He was going nuts. He couldn't make his monthly due. And it was just about him trying to make pizza and have the straw hat on and playing the piano and running around and stuff... And I thought, this is a man, a sweet man who's getting kicked in the ass by life. I want to write about that. That's where Homer came from.—Matt Groening, creator of The Simpsons 

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Credits

Peter Davis
Tom Cohen

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