RSS file with home page updates in XML RSS Info divider Bookmark and Share divider email Join our email list! divider cartCart  
Icarus Film
Distributing innovative and
provocative documentary films
from independent producers
around the world
32 Court Street, Brooklyn, NY 11201divider(718) 488 8900
30 Second Democracy
A Film by David Vainola
 Text Size Increase Font Size Decrease Font Size divider Printable VersionPrintable Version
film still

:30 Second Democracy explores the disturbing relationship between political parties and the advertising industry during election campaigns. Through television advertising, techniques perfected to sell commercial products are readily applied to political candidates, turning elections into marketing exercises and voting into another consumer choice.

:30 Second Democracy is unique among explorations of this theme, providing a comparative history of political television advertising in the U.S., Britain and Canada which looks at how each of these countries has taken widely differing approaches to regulating political advertising on television, with very different results.

Included in the program are some of the most famous and infamous political ads of recent memory, from President Johnson's "Daisy" ad in 1964, to the British Labour Party's Kinnock "Biography" and the Canadian Liberal Party's Free Trade ad, to the controversial "Willie Horton" ad of the 1988 U.S. Presidential campaign. Complementing the ads are interviews with some of the highest profile admakers and analysts of political ads in the world.

"A provocative and critical look at the history and practice of political advertising on television...using great vintage clips and pithy observations from an assortment of media and political analysts to explore this important subject."—John Haslett Cuff, The Globe and Mail

"Do we elect leaders or do we buy them? This in-depth documentary looks at how TV peddles political candidates the same way it sells soap and chewing gum."—Toronto Star


51 minutes / color
Release: 1997
Copyright: 1996
Sale: $298

Subject areas:
Advertising & Marketing, Communications, Comparative Government, Media Studies, Politics, Television

Related Titles:
CultureJam: A film about the movement called Culture Jamming. Pranksters and subversive artists are causing a bit of brand damage to corporate mindshare...

Democracy on Deadline: A survey of journalists working in various media and languages around the world, as they grapple with their relationships to government, and the dangers of speaking truth to power.

Seeing is Believing: From Rodney King to Osama bin Laden, handicams aren't just for weddings and vacations anymore!

Home | New | Titles | Subjects | PDFs | Ordering | Resources | Latest News | Site Map   
About | Closed Captioned | Best Sellers | Study Guides | Filmmakers | RSS | Screenings   
  Follow Us! On...
Facebook Follow Icarus Films on Twitter YouTube
Copyright (c) 2016, Icarus Films
Last Updated August 17, 2015
Privacy Policy