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Icarus Film
Distributing innovative and
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Food Design
A Film by Martin Hablesreiter and Sonja Stummerer
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The sound of sausage: When a bite produces a distinct crunch, they taste particularly good. Fish sticks, on the other hand, don't make such great noises, but they can be arranged nicely in the pan. And is it merely a coincidence that bologna fits perfectly onto a slice of bread, and that when combined, they make up a popular snack?

Designers create clothes, furniture, cars and all kinds of useful items. So why not food? Food designers work on things to eat, giving them a certain style and function. They not only make sure that food and drink fill our stomachs, but also that the eating process is practical and appeals to all the senses - so that we're hungry for more.

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FOOD DESIGN takes a look at the secret chambers of a major manufacturer of food, where designers and scientists are defining your favorite mouthful of tomorrow. It shows how form, color, smell, consistency, the sounds made during eating, manufacturing technique, history and stories are all aspects of food and eating that both influence food design, and are created by it.

★★"Highly Recommended. FOOD DESIGN is as appealing to the senses as the process it portrays. The film explores the human sensory response to food and how food manufacture can use human biology to optimize the everyday experience of eating. ...this film is beautifully made and interesting.—Diane Bellis, Washington DC, Science Books and Films

"FOOD DESIGN is a beautifully filmed look at the complex process of food product design, in which the appeal of foods to all the senses is considered and manipulated, using sophisticated science and psychological insights." —J. Peter Clark, Food Technology Magazine

"The enjoyment of eating should never get short shrift - and it doesn't in the film FOOD DESIGN." —Katharina Ziegelbauer, nutritionist,

"FOOD DESIGN reflects an important component of our contemporary culture. This documentary about our food also examines man's occasionally strange relationship to his world, to nature and to himself." —Schlattenblick

Best of 2012, Science Books & Films

52 minutes / color
Release: 2010
Copyright: 2009
Sale: $348

Subject areas:
Advertising & Marketing, Agriculture, Art, Business, Cultural Studies, Design, Environment, Environmental Film Festivals, Food, Food and Nutrition, Marketing, US & Canadian Broadcast Rights

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Related Titles:
Seeds of Hunger: A global investigation into the evolving nature of food production, and the crisis it may portend.

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