In the mid-1980s, after three devastating decades of war and subsequent U.S. economic sanctions, the Vietnamese government introduced "Doi Moi," a radical shift toward a market economy.

As state sector cutbacks contributed to massive unemployment, the government nurtured private enterprises in the hope that they might provide jobs in the troubled nation. THE NEW BOSSES looks at three successful entrepreneurs, who among them employ several thousand workers, and presents their hopes for - and fears of - the government supported entrepreneurship which may be the foundation of Vietnam's future as it rebuilds under the slogan "Renewal to move forward."

Part of the SOUTH series.